Un logo est le résumé d’une identité de marque à lui tout seul. Il est présent partout, sur chaque produit, sur chaque publicité. Il se doit donc d’évoluer en fonction des années, des modes, des changements relatifs à sa marque afin d’être reconnu, identifier et mémoriser par le monde. Voici quelques logos de marques incontournables et leur évolution à travers le temps !
BMW
![Logos (1)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-1-1.jpg)
Citroën
![Logos (2)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-2-1.jpg)
Fiat
![Logos (3)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-3-1.jpg)
Ford
![Logos (4)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-4-1.jpg)
Mazda
![Logos (5)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-5.jpg)
Mercedes
![Logos (6)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-6.jpg)
Peugeot
![Logos (7)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-7.jpg)
Renault
![Logos (8)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-8.jpg)
Volkswagen
![Logos (9)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-9.jpg)
Apple
![Logos (10)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-10.jpg)
Canon
![Logos (11)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-11.jpg)
IBM
![Logos (12)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-12.jpg)
Internet Explorer
![Logos (13)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-13.jpg)
Kodak
![Logos (14)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-14.jpg)
Microsoft
![Logos (15)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-15.jpg)
Nokia
![Logos (16)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-16.jpg)
Shell
![Logos (17)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-17.jpg)
Total
![Logos (18)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-18.jpg)
Coca-Cola
![Logos (19)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-19.jpg)
Pepsi
![Logos (20)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-20.jpg)
Starbucks
![Logos (21)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-21.jpg)
La vache qui rit
![Logos (22)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-22.jpg)
Caisse d’Epargne
![Logos (23)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-23.jpg)
Nike
![Logos (24)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-24.jpg)
BMW
![Logos (1)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-1-1.jpg)
Citroën
![Logos (2)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-2-1.jpg)
Fiat
![Logos (3)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-3-1.jpg)
Ford
![Logos (4)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-4-1.jpg)
Mazda
![Logos (5)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-5.jpg)
Mercedes
![Logos (6)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-6.jpg)
Peugeot
![Logos (7)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-7.jpg)
Renault
![Logos (8)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-8.jpg)
Volkswagen
![Logos (9)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-9.jpg)
Apple
![Logos (10)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-10.jpg)
Canon
![Logos (11)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-11.jpg)
IBM
![Logos (12)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-12.jpg)
Internet Explorer
![Logos (13)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-13.jpg)
Kodak
![Logos (14)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-14.jpg)
Microsoft
![Logos (15)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-15.jpg)
Nokia
![Logos (16)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-16.jpg)
Shell
![Logos (17)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-17.jpg)
Total
![Logos (18)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-18.jpg)
Coca-Cola
![Logos (19)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-19.jpg)
Pepsi
![Logos (20)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-20.jpg)
Starbucks
![Logos (21)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-21.jpg)
La vache qui rit
![Logos (22)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-22.jpg)
Caisse d’Epargne
![Logos (23)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-23.jpg)
Nike
![Logos (24)](http://www.enekia.com/wp-content/uploads/2016/02/Logos-24.jpg)
Découvrir L’évolution des logos à travers les années partie 1.
Sources images : Instantshift, JKRGlobal, Marevueweb, AdvertisingTimes, Luc-Olivier, LucDupont, Shebanian.